Welcome to D&B Market Insight

D&B Market Insight is a unique web based customer analysis and prospect targeting solution. Put simply it provides a complete “one stop” customer profiling and data vending service. It has the ability to carry out customer insight projects and transfer this intelligence to licence "best fit" prospecting data - on demand - 24 hours a day seven days a week.

		If you want further information about D&B Market Insight, choose Introduction.
		If you have been given a demonstration user-id, choose Demo System.
		If you are a subscriber, choose Client Systems to enter your D&B Market Insight system.
		If you require support for a D&B Market Insight system, choose Support.
		If you have any questions, choose Contacts to reach us.

D&B Market Insight holds the whole D&B Marketing Universe with your customer data overlayed. You can profile any part or the whole of your customer base against any part or the whole of the D&B Marketing Universe at any time from any web browser. You can then score the entire D&B Marketing Universe by how well each record fits the profile you have established. This score can then be used to prioritise the data you chose to purchase.

You can also complete the entire data purchase online and D&B Market Insight will release the data to you for use immediately. Now you can acquire well targeted tactical marketing data through your web browser whenever you need it.

D&B Market Insight is maintained and developed through a partnership between D&B and Apteco, both leaders in their respective fields. We now offer D&B Market Insight version 3 which is a Windows.NET application that combines the best of the Windows “drag and drop” interface with full web connectivity. This system is underpinned by the proven FastStats data analysis technology combined with a newly enhanced and more comprehensive universe of 2.4 Million D&B business records for the UK.

Market Insight is available for the UK and also for up to 16 countries across Europe either in single country version or pan-European variant.

D&B Market Insight underpins a series of key value propositions from D&B Analytical Solutions. Market Insight is deployed in support of many key client projects each year across a range of sales and marketing programmes. Typically it will be used to support one or more of the following:

		Customer Insight & Segmentation
		Best Fit Prospect Identification
		Market Sizing & Demand Estimation
		Territory Planning
		Key Account optimisation